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The birth of subliminal advertising as we Algeria Email Lists know it today dates back to 1957, when market research specialist James Vicar introduced the phrases "Eat Popcorn" and "Drink Coca-Cola" (Drink Coca-Cola). ) in the footage of a film.Both Algeria Email Lists sentences were printed in a single frame and their duration was long enough for the viewer to Algeria Email Lists read them unconsciously, but too short for the viewer to notice. However, it was later shown that the Algeria Email Lists results of Vicar's experiment were actually flawed. More recent analysis has shown that Algeria Email Lists subliminal messages can affect consumer behavior , but only to a very limited extent.A 1999 Harvard University study used a method similar to that used by Vicar in 1957. The researchers used a video Algeria Email Lists game that showed participants a series of words on the screen for just a few thousandths of a second. One part of the participants were shown positive Algeria Email Lists words such as “wise”, “cunning” or “expert”, while the other part were shown words with negative connotations such as “senile”, “dependent” and “sick”.Despite the fact that the words appeared Algeria Email Lists on the screen for only a few thousandths of a second, the researchers Algeria Email Lists found that the participants who saw positive words finished the game significantly earlier than those who were exposed to negative words .