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reyadhossin1252542
Apr 12, 2022
In Share It From Your Phone
Like so many other things in our lives, the world of EMS has been on pause during the coronavirus crisis. Many advertisers have totally or partially stopped their campaigns waiting to see how the situation evolves, and now they are considering reactivating them. The best strategy for PPC campaigns at the moment depends on your sector in general and the situation of your company in particular. In this article we are going to see three different options based on this content : continue as before, increase investment or prioritize benefits. Do you want to know how to make your Google Ads campaigns a success this year ? Click here and see the related course. Discover the trends and news of the Google advertising platform. PPC campaigns 3 ideas to reactivate your campaigns Continue as individual email list before with your PPC campaigns This strategy is suitable for companies that have suffered little or even benefited from the crisis, such as advertisers in healthcare and consumer packaged goods. Although they have had to change their messages, the income has not been seriously affected and it is even possible that the costs per click have gone down. If this is your case, these are the recommendations to reactivate your PPC campaigns : Update the messages . For example, you can move to an approach like: "You've made it through, now it's time to buy/join/discover...". Of course, it is very important to be sensitive and respectful. When in doubt, find someone "outside" who can review your copies. Update the bids . Even if your competition isn't back yet, don't downgrade them, as this is a good time to keep your bids high to improve your Quality Score. Check your budget . Keep in mind that in the coming weeks or months it is very likely that you will have to invest more at specific times, either due to the rise in costs per click or because the reactivation of the economy causes a spike in demand. Invest in remarketing . If your business model is based on repeat purchases, it's time to bet on consumers who already know you through remarketing lists.
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reyadhossin1252542
Apr 10, 2022
In Share It From Your Phone
Twitch is becoming one of the great digital marketing trends of recent years. As in the case of TikTok, this streaming network experienced a great boost with the coronavirus pandemic, as the number of active channels grew by 200% in just 4 months and managed to reach more than 4 million creators. of content. For brands, Twitch is a great opportunity to reach a young and potentially receptive audience, as 80% of its users approve of brand sponsorships. We tell you how Twitch works and how to develop your digital marketing strategy on this network. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the individual email list free ebook that we have prepared for you with all the information. How to develop your digital marketing strategy on Twitch What is Twitch and how does it work? Twitch is a streaming application created in 2011 and owned by Amazon since 2014. It is a platform where content creators (streamers) broadcast live videos to viewers . At first it was mainly used to broadcast video games, but today it covers a much wider variety of content, including music, tutorials on different topics or cooking shows. Twitch has about 17.5 million daily active users and its broadcasts reach an average audience of more than 1.5 million people. Most users are men between the ages of 16 and 34, and the busiest times are on weekends. Keep in mind that as the network becomes more popular, the profile evolves: there are more women and it is starting to catch on among millennials. Users can access the platform through the twitch.tv browser, app, game consoles, and other platforms such as Amazon TV or Google Chromecast. Streamers broadcast free content live through their channels and can interact with the audience through chat.
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