Editor's Guide: When it comes to products under ByteDance, the first reaction of many people is Douyin, because of its huge number of users and traffic, it has created objective advertising revenue. The long video has Youai Teng, the short video buy email list has Douyin Kuaishou, and the watermelon video is slightly dimmed in it. The author of this article analyzes the development of watermelon videos, hoping to help you. Compared with products such as Wei Toutiao, Wukong Q&A, Duoshan, and Feichao, Xigua Video is considered a success in the byte system, although its revenue is still not as good as that of Douyin and Toutiao. In most media reports.
while Xigua Video’s advertising revenue accounted for less than 3%. Of course, it is unfair to compare medium and long videos with short videos, and Station B never thought of competing with Doukuai. The watermelon video, which was buy email list born out of the headline video, targets more in-depth knowledge popularization content, but the operation mode is not different from other traffic products. After the short video is open for a long time, most of the medium and long video content in Douyin comes from the watermelon video, and the graphic information of today's headlines is also accompanied by video recommendations at any time.
At the beginning of the year, station B broke the circle, and later Zhihu videos, Weibo videos, and good-looking videos could not wait to stick the label buy email list of knowledge science on their foreheads. Watermelon Video bought the copyright on the one hand, and UGC (called PGC to the outside world) on the other hand, and its competitors have already expanded from station B to Aiyouteng. The most important thing in Bytes is the opponent, but if you are eager to use traffic and money to build stock content, you have to be cautious. 01 Atypical byte-based product: watermelon Watermelon video is not a typical byte-based product.