Additionally, 74% of people follow brands on social media, and 96% of those who follow brands also interact with them on social media according to a study by manifest. It seems that your target customers love interacting with businesses on social media. connect with them through social media posts and provide them with content they value. Now let's move on to some tips on how to build an effective social media strategy for your saas products. 1. Be present where your audience is before you start promoting your saas product on social media, you need to choose the right platforms.
Find out where your audience is. Carefully research and plan the channels where you have the greatest potential to nab leads. You want to E Commerce Photo Editing invest time and resources only in those that promise a better return on investment. Choosing the right social media depends on your target audience and the product you are offering. As you know, facebook is the most popular social media platform for b2b and b2c businesses. Whereas if your potential buyers are professionals or other businesses, you probably want to focus your efforts on linkedin because that's where decision makers are more likely to be contacted.
Let's quickly break down a few social media channels to shed light on their strengths and weaknesses: facebook being the most popular social media channel, facebook is a great place to target b2b and b2c customers. While it's true that facebook has an average of 1.82 billion people who use the social network daily, it has great tools for targeting audiences and creating effective ad campaigns. Plus, your mere presence will add to your brand awareness, as customers who search for your brand will find verification of your business. Linkedin if your saas product is designed primarily for other companies,