As we all know, in 2018, Tmall took the lead in launching the National Trend Action. Through the combination of consumption trend Fax List mining and big data, it cooperated with some brands to repackage and optimize products, thereby attracting the attention of the younger generation. With the popularity of the national tide in recent years and the endless emergence of various tricks, the public's love for the "national tide" is obviously exhausted. Although in the past few years when the "national tide" is hot, many old and new domestic brands have stepped on the wind and have experienced a wave of exponential growth.
But when the dividend recedes, the new concept gameplay no longer gives the public a sense of freshness. Time-honored brands, new domestic products, and those brands that want to rely on the culture of domestic products, where should they go? Mall National Tide Action 1. The screen-swiping event detonates and shrinks the circle, unless a new trend is created First of all, a fact that everyone has to admit is that in the current social media context, there are really few cases of screen-swiping. Even if we perceive a certain wave of marketing on a certain platform or blogger, its audience is really limited.
On the one hand, the major platforms disperse the traffic, and on the other hand, the platform algorithm monitors the user's content, so it is very difficult for brands to achieve real screen-swiping communication, unless something like the "Spring Festival Gala" has Cases with collective emotions and high aggregate traffic, otherwise Fax List it is difficult to really talk about the circle or swipe the screen. Secondly, let's look at the "National Tide" campaign. The core reason why the National Tide campaign can become a big idea is that users' consumption of big data on e-commerce platforms will have certain trends. These trends essentially mean new consumption potential.