Than you do with plain text. However, if you are confined to text, play with color, spacing, and font to be as creative as possible. In HTML, it is important to create continuity between your website and the newsletter. If you have a logo, a slogan, or any type of branding on your website, make sure that it is also on your newsletter. I am a proponent of creating a column that Buy Email Database takes up one third of the page either on the left or right side. While your content goes in the middle two-thirds of the page, this side column is purely promotional.

You can use this space to write catchy copy about yourself and your products or services. Or, you can create buttons that make it easy for people to buy merchandise directly Buy Email Database from your eZine. But most importantly, the best way to promote your products and your services is to make your newsletter as visually interesting as possible. Use of color, pictures, and design will entice people to buy and help them remember you.

HTML layout also enables you to create hyperlinks within your message to Buy Email Database pages on your website, particularly your shopping cart. (You can also do this in plain text, but it is clunky and intimidating.) All the Stuff That Goes on the Bottom There are a couple of items that need to be included in every newsletter, regardless of its intended use.