Twitch is becoming one of the great digital marketing trends of recent years. As in the case of TikTok, this streaming network experienced a great boost with the coronavirus pandemic, as the number of active channels grew by 200% in just 4 months and managed to reach more than 4 million creators. of content. For brands, Twitch is a great opportunity to reach a young and potentially receptive audience, as 80% of its users approve of brand sponsorships.
We tell you how Twitch works and how to develop your digital marketing strategy on this network. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. How to develop your digital marketing strategy on Twitch What is Twitch and how does it work? Twitch is a streaming application created in 2011 and owned by Amazon since 2014. It is a platform where content creators (streamers) broadcast live videos to viewers . At first it was mainly used to broadcast video games, but today it covers a much wider variety of content, including music, tutorials on different topics or cooking shows.
Twitch has about 17.5 million daily active users and its broadcasts reach an average audience of more than 1.5 million people. Most users are men between the ages of 16 and 34, and the busiest times are on weekends. Keep in mind that as the network becomes more popular, the profile evolves: there are more women and it is starting to catch on among millennials. Users can access the platform through the twitch.tv browser, app, game consoles, and other platforms such as Amazon TV or Google Chromecast. Streamers broadcast free content live through their channels and can interact with the audience through chat.