Across every industry, profession, and discipline, work productivity is in peril.
How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic turmoil. Through it all, many of us have been acclimating to a remote work setting that upends our established workflows and routines.
Frankly, we all deserve a pat on the back for being able to stay focused on work at all. So go ahead and give yourself one. But with plenty left to accomplish here in 2020, there’s little time to sit back and take a beat.
Marketing is a field that’s especially susceptible to negative productivity impacts at a time like this. We’re scrambling to adapt to changing circumstances for our companies, clients, and strategies. We’re rewriting best practices on the fly. And in a job where creativity is often a driving force, we’re trying to keep our minds clear and energized enough to produce unique and high-quality content.
If you find yourself looking for new ways to power up your team’s productivity (or your own) and get more done each day, here are a few suggestions that might help.
Boosting B2B Marketing Productivity
Based on my own experiences and some tips shared by others around the web, here are five techniques that are working when it comes to finding your groove and producing great work in tough times.
1 — Find and Preserve Your Productivity Pockets
Right now, each day can feel like a constant barrage 工作职能邮件数据库 of forces beckoning us away from the work we are trying to get done. Setting aside everything happening in the outside world, there are the things going on in your own space — maybe kids at home from school, or increased familial commitments, or a roommate who’s sharing an “office” (living room) with you.
As I wrote when sharing my own experiences as a content marketer in the pandemic, I believe it’s essential to carve out “productivity pockets” — dedicated periods of time where you can completely tune into your work, uninterrupted. Use this pocket to tackle your most intensive tasks.
It may be that your circumstances aren’t conducive to routinely scheduling this productivity pocket during standard work hours. In these cases, aim to create asynchronous structures that enable active collaboration with your coworkers, even if it’s not simultaneous.
“It’s essential to carve out 'productivity pockets' — dedicated periods of time where you can completely tune into your work, uninterrupted. Use this pocket to tackle your most intensive tasks.” — Nick Nelson @NickNelsonMNCLICK TO TWEET
2— Scrutinize the Purpose Behind Meetings and Video Calls
At Digital Summit MPLS 2019, Workfront’s Mike Riding shared marketing productivity tips and noted that almost two-thirds of marketers point to meetings as the No. 1 barrier that gets in the way of their work. One year later, the environment has changed but that underlying issue has not; if anything, it’s magnified.
Zoom fatigue is real, y’all.
Riding listed five reasons why meetings exist:
Create warm, magical human contact
I would argue that in many cases, only the last one requires an actual meeting (and while the warmth and magic may feel a bit more artificial through a computer screen, they are still plenty valuable). Now more than ever, his recommendations for managing meeting overload are worth heeding:
Shave meeting times from 60 minutes to 30 minutes when possible.
Decline meetings that don’t have a set agenda.
Stack meetings back-to-back so as to minimize unproductive gaps in between.
And, as suggested above, block out time for your real work that is off-limits for scheduling meetings.